About Us

Know More About Us

Who we are?

We are a sourcing specialist engaged in sourcing of Home Textiles products like Bedding, Bath, Window, Table & Kitchen Linen, Floor Coverings, Hard Goods and many more. We exclusively worked for Ex-Cell / Croscill / Glenoit for their complete sourcing for over 17 years and currently we are facilitating sourcing of quality fashion products in home textiles independently for wholesaler / importers from all over the globe.

Our product assortment includes top selling brands, several retailers and boutique hotels in the following categories: Comforters, quilts, sheets, throws, blankets, window coverings (both hard and soft), bath coordinates (including shower curtains), hooks, bath rugs, towels (and accessories), baby products, table linens, area rugs, decorative pillows, pet accessories and more!

Core Experience of over 30 years in Home Textiles, well travelled all around the globe and deep understanding of upcoming trends and new products / techniques. Working with diverse mix of clients – Designer Labels, Mass Merchants, Departmental Stores in different product categories. Giving a flexible delivery option to the buyer: – FOB, DI, LDP or Warehousing.

Headquartered in New Delhi, India, and a flying office in Union City, California, our facilities offer over 200,000 square feet of warehouse space in the US, and a showroom, corporate offices, and design and development studios (with state of the art software and printing capabilities) in India. Our design office is in the heart of India – New Delhi. It houses a stunning showroom, where we showcase our new creations to the marketplace, and features both sales and product development staff,

Ex-Cell’s philosophy and commitment to our customers is based on what we call the triple D’s……


Our eclectic mix of design talent has been cherry picked from across the globe to give Ex-Cell Home Fashions one of the most creatively talented and diverse design teams in the textile industry today. Tasked with creating stunning works of art for all our brands, private label products and Ex-Cell Home Fashions collections requires the team to be constantly on the move, in pursuit of the latest trends and innovations to enhance our customers’ shopping experience.

Working hand in hand with some of the most talented design and trend studios across Europe, Asia and the US enables us to develop original textile designs, techniques and embellishments that enhance and elevate the styling of our product to continually exceed the expectations of our customers’ desires and needs across our varied and ever growing product assortment.


Our product development team has a wealth of experience that has evolved over many years across all aspects of the home textile industry. Always at the cutting edge of new trends and market needs, the team works diligently with our overseas manufacturing partners to offer our customers new looks, constructions and fabrications, always keeping a fresh and cohesive look to our products. Having teams located in Los Angeles, New York, China, India and Pakistan enables us to react swiftly for all development and production needs around the clock to meet the demands of a fast-paced industry.

This team is the glue that holds our partnerships together between retail, manufacturing and distribution that enables Ex-Cell Home Fashions to continue to grow at lightning speed across many soft and hard categories within the home furnishings industry.


Our company has partnered with the very best in both domestic and international freight and logistics companies that offer an expansive network of locations to assist in the speedy and efficient distribution of our finished merchandise, enabling prompt on time delivery across the country.

We recognise that visibility and predictability are essential to managing product flow and we constantly strive to enhance our supply chain management by leveraging technology to be able to support our customers’ needs. 

Ex-Cell prides itself on following these core values and as a result has been able to achieve success and growth with our customers and within the company itself. We are committed to bringing you the very best in design and quality while at the same time providing you with the support and dedication of the most talented and motivated people in our industry: OUR TEAM! We hope you will continue to join us on the road to a future filled with design, color, quality and the innovative spirit that since 1993 has made the world of home textiles more exciting and vibrant than ever!

Our Team

Today Ex-Cell has grown to a dynamic team of merchandisers, Q/C’s, logistics & accounts, looking into Product Development, Merchandising & Order Management, Quality Assurance Department, Logistics & Compliances. Meet our Team Heads.

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KK Garg

Director - India Operations



Offshore Operations


Tanya Jain

Marketing Manager

Alpana 2

Alpana Mishra

Merchandising Manager

Sourcing the best

Advantages of working with Ex-Cell


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Sam Samuelson Ex Ex-Cell's CEO

Ex-Cell and the team helped us in sourcing out of India, Pakistan, Sri Lanka & Bangladesh. They have worked for us for almost 12 years and have been very efficient in communication.

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Barry Leonard Pem America, Inc

KK and his team worked with me while I was the CEO at Croscill, USA. They can be relied upon for providing quality products. They are well experienced with the Asian market & I strongly recommend them.

Client Photo
Jack Mohan J Queen, CEO

I worked with KK & his team on several bedding projects from 1998 to 2010. They know their products in detailed and have the capability to come up with efficient solutions to many problems.

If You Have any Query Contact with Us

From eCommerce startups & Fortune 500 companies, Ex-Cell helps teams of  all sizes, streamlining their sourcing and bulk purchasing from a trusted network of factories, globally.